Marketing + Sales · runs on the control layer
CortexGTM
From stranger to signed revenue — one thread, no drops.
Two functions, one motion: marketing gets the right strangers to raise a hand; sales turns raised hands into signed revenue. CortexGTM runs both on a single record, so the lead captured at 9:40 PM is the same object the salesperson closes — score, history, and every touch intact.
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A Tuesday today
The website inquiry waits two days for a reply. The week's content didn't ship. Sales calls half the leads junk. Notes get typed the night before pipeline review, proposals take three days, and your best closer — usually you — is the bottleneck every deal squeezes through.
The same Tuesday, enabled
The 9:41 PM reply went out in your voice. The week's content sits drafted in your approval inbox. Hot leads reached a rep's phone overnight with a brief; the proposal requested at 10 went out by 2, from approved language at current prices, after your sign-off. Friday's pipeline read shows its evidence.
Capabilities
Before and after, side by side.
Marketing capabilities
Never miss an inquiry MK-W1 · W2 · W3 · W4 · D1 · G1 · G4 · A1
BeforeInquiries arrive by form, inbox, phone, and social — and sit. Speed of response depends on who's busy; after-hours means tomorrow, or never.
AfterEvery form, email, transcribed call, and social message is logged within seconds, and a specific reply in your voice is drafted on arrival, any hour — sent instantly or held for your okay, by rules you set. Every edit your people make to a draft teaches the voice.
Know which leads are real MK-W6 · A2 · G3
BeforeEvery lead gets the same effort — which means the good ones get too little. Sales and marketing argue about quality with no referee.
AfterEach lead is scored against the customers you've actually won, reason stated in plain language. Hot goes to a rep's phone with a brief; warm enters nurture; wrong-fit gets a polite decline in language you approved — and nothing auto-declines until you've defined wrong-fit.
Marketing that actually ships MK-D2 · D3 · D4 · D5 · G2 · A3 · A4
BeforeContent depends on a person's spare hours, so it ships when nothing's on fire — which is rarely. Follow-up on lost quotes is the marketing you always meant to do.
AfterPosts, emails, and nurture sequences draft themselves from your own material on your cadence; reactivation outreach drafts for quotes that didn't close. Nothing publishes without sign-off — that gate never lifts — and approved pieces ship on schedule, sequences halting the moment a contact replies.
Proof of what worked MK-W5 · R1 · R2 · R3 · R4
BeforeNobody can prove which channel produced last quarter's customers, so budget is allocated by anecdote and the loudest voice.
AfterEvery lead's full path — source, content touched, outcome, cost — is recorded from day one. "What did each channel produce last month, at what cost?" returns a sourced answer, and the monthly report names what pulled, every figure traceable.
Sales capabilities
First touch in a minute SL-W1 · W4 · D1 · A1 · A2
BeforeThe lead from twenty minutes ago waits until tomorrow — and whoever responds first usually wins. Scheduling is its own multi-day email thread.
AfterEvery new lead is engaged within the minute — acknowledged, asked your qualifying questions, offered meeting times against the rep's real calendar. The handoff packet from marketing arrives intact; nothing re-keyed, nothing re-asked.
The record writes itself SL-W2 · D3 · G4 · A4
BeforeCRM hygiene is a tax reps avoid, so the pipeline is part record, part fiction — reconstructed the night before review.
AfterCalls transcribe and threads are read per deal; after each interaction the record drafts itself — summary, commitments, next step with a date — written into your deal system, not a parallel one. Reps correct entries; corrections teach the drafting.
Briefed before every meeting, silent on no deal SL-D2 · W3 · D4 · A3
BeforeReps walk into meetings cold, and deals go quiet by accident — nobody notices until the quarter does.
AfterEvery booked meeting carries a brief: who this is, what they asked, why they score as real. A deal quiet past your threshold flags within a day — with a context-aware follow-up already drafted and ready to send.
Proposals the same day SL-D5 · G2 · G3
BeforeProposals take three days because each one is rebuilt by hand — and an improvised price or promise occasionally rides along.
AfterProposals assemble from owner-approved building blocks at current prices, same day. Two gates never lift: no proposal leaves without explicit human approval, and a never-say screen blocks price commitments, delivery promises, and legal terms you've prohibited — even if a human misses it.
A pipeline you can trust SL-W5 · D6 · R1 · R2 · R3 · R4
BeforeThe forecast is rep assertion dressed as arithmetic. Promises made to prospects live in memory and inboxes.
AfterThe weekly read names each deal moving or stalling with the evidence shown. The forecast derives from recorded behavior, never blended with assertion. Every promise sits in a commitment registry with owner and due date — and a closed deal packages itself for service, so what was sold is what gets delivered.
A salesperson's day thins down to the two things a salesperson is for: talking to humans, and making judgment calls.
Begin
From the first inquiry to the signed proposal — one thread.
The first step is a measurement, not a pitch — your baseline captured before any target is set.